Archive for the ‘Events’ Category

Bark In The Park

Sunday, June 23rd, 2013

Bark In The Park was another doggie event held at the Hopkinton State Park. Apparently this was their 13th year at this spot. Since we had such a great time at the Save A Dog in Sudbury this year, why not keep the doggie theme going? Hoo boy, not all doggie events are created equal – from a kettle corn selling stand point. We made like 30 bucks at this event total.

What kills me is the person setting it up did such a great job getting our logo into their literature. The people running it were all very nice – heck, even the health department guy was great (he took his 30 bucks, which killed half of our profits!). If you just want to go with your dog, don’t let my review stop you. The problem was there weren’t that many people compared to the Sudbury event. Because the location was within the Hopkinton State Park, you couldn’t spot it doing a drive by, you had to know the fields location before you entered the park. This reminded me of another event we did which ended up being an abortion for sales – the Middleborough Blues Festival last year. This event was also set back from a main road and you had to know exactly where it was to find it. Both of these events we sold more bags of kettle corn to the other vendors that regular attendees. Here’s a major clue when booking events:

If there’s hardly any vendors coming back from last year – you might be getting into trouble!

Assonet Strawberry Festival 2013

Sunday, June 16th, 2013

This is like the perfect kettle corn gig, even though the Assonet Strawberry Festival isn’t that huge of a deal and not a crazy amount of people come here. It’s basically an arts and crafts festival with a smattering of food. There’s a couple of things going for us: We’re smack dab right in the middle of all the tents AND next to the band stand. There’s a C&W band that plays and a bunch of people end up sitting there listening to the music and watching us pop. We fed a couple of bags to the band and it was pretty funny during the breaks where the entertainment was them eating bags of kettle corn and saying how wonderful it is into the mics. Kettle corn business hint: if there is a band, give them free kettle corn, it’s the best damn publicity you’ll get at the gig.

Because the other tents were surrounding us and so close, you couldn’t avoid the stink we were creating. It’s like shooting a barrel in a school of fish. There weren’t a lot of food options. The best food draw was the fresh strawberry shortcake bowls, I had one and they were yummy. Other than someone making some hamburgers on a grill, that was it for food options. We’ve noticed that if there are too many food options at an event, our sales suffer. On top of everything it only cost like 30 bucks to enter and we didn’t have to pay off any health department inspectors. Perfect weather, we sold about 150 bags. Life was good under the yellow tent today.

1st Day! Natick Farmers Market

Saturday, May 11th, 2013

OK, so this wasn’t the FIRST day out product was there, but it was the first time *I* was able to come out and sell to the crowd. We’ve been selling our product at the Natick Indoor Winter Market for about a month. They recently started the Natick Outdoor Farmers Market last week, and Dan from the Easton Simpson Spring Beverages had our product on their table. I was able to hammer the crowd hard with our samples and I was able to sell twice as much.

So let’s see how we do WITHOUT our kettle! The Natick health department forbade us from popping live at this event, which is just as good because we’ve got other events we’re covering on Saturdays. The big concern is can we move product without the smell and noise that the kettle generates? As it stands now, we pop at my home location and drive the product and tent out to these new events. We’ll be doing the same at the Jamaica Plain Farmers Market in Boston in about a month. We’re also selling pre-popped kettle corn at the Easton Farmers Market on Saturdays too. That’ll be 3 events we’re covering without a kettle! The big experiment is can we continue to scale this type of thing of pre-popped product to other events? We can only pop live on some many days of the week.

Natick Farmers Market – Saturday 9-1 pm
Natick Common – Map: http://goo.gl/maps/3DAHX

Save A Dog 2013 – Sudbury, MA

Sunday, May 5th, 2013

We’ve done the Sudbury’s Save A Dog event at the Wayside Innf for a few years now and it’s always fun. The place is over run with poochies and since Dan and I are dog owners, we really have a fun time. The weather was perfect, the crowd came out and we did alright for event this size. I started to shoot a video which would’ve been only of dogs eating kettle corn, but got too busy to really make it unique. We’ll be back to this location in September when the Colonial Re-enactment people do their thing here.

Start of the season! Framingham Earth Day 2013

Saturday, April 27th, 2013

Yay! We’re back out in the tent for the start of the 2013 season! This Earth Day event started only recently, I think last year was its first time. We were skeptical it would work so early in the season, but it’s been busy every year for us. It’s almost like everyone is dying to get out of the house from the winter and get a good dose of fresh air. This location is the same spot where the Framingham Farmers Market is located, so we have bunches of returning customers who are excited to re-ignite their kettle corn fix.

Apparently many towns are into this “Earth Day” type of event. We’re doing one in Jamaica Plain in Boston on May 4th and I know of a few others. They wanted us to use paper bags to serve our kettle corn in, but we balked at this big time – many people take their bags home and our product will be ruined by the time they would have eaten it. Yup, we’re just like those giant conglomerates: save the Earth? But what about our PROFITS? I think if we also sold booze and guns we could’ve covered all the politically incorrect bases. Buy your Velma’s Single Malt Whiskey and Velma’s AR-15 ammo here today!


Copyright © 2014 Velmas Wicked Delicious Kettle Corn. All Rights Reserved.