Archive for the ‘Events’ Category

Olde Time Fair – Sudbury, MA

Saturday, August 23rd, 2014

Boy do we love Sudbury, Massachusetts. We’ve been doing the Colonial Faire at the Wayside Inn for a few years now and have built up a pretty good following. The town of Sudbury is having their 375 celebration and one of the events is this Olde Time Fair which was held on August 23rd. Apparently someone from the town knew our of kettle corn from the Wayside Inn event and asked us to be here. We jumped all over the chance. We’ve got a bunch of people who are loyal followers of our product from the other Sudbury events, and they didn’t disappoint.

The location was sort of in a weird spot – it was centered around the small town common, which is at the crossroads of two busy streets. It was a pain in the butt to get our trailer in it’s final spot. Tons of people were there for the day to see the pony rides and other critters. We sold 8 oils worth of kettle corn – the same amount we did last week at the Framingham Farmers Market (which is just down the street). These types of events where you have people who have already tried your product tend to do really well. Typically we don’t sell many large bags if nobody knows who you are, but the regulars were really gobbling everything up.

We’re really getting torqued up for the Sudbury Field Day event on September 6th. There’s gonna be concerts and fireworks that day, all 10 hours of it. We’re going to be exhausted and hopefully this will be our record day of the season. We learned that the Colonial Faire will have extra people this year because of the 375 celebration, so it should be close between the two events.

Corporate Gig – Fontaine Outpatient Center

Saturday, June 21st, 2014

These coporate gigs are nice, when they happen. We got bought out for the day by the Fontaine Outpatient Center in Harwich, MA. They had a grand “re-opening” picnic event where they basically coerced people to show up with free hamburgers/hot dogs, ice creams and kettle corn. The event ran for 3 hours.

They did a postcard mailing to around 20,000 people on Cape Cod. They were expecting about 300 people, but it’s almost impossible to make that amount of full size bags in 3 hours. Instead we cut the bags in half and made (300) 3 oz. bags (see the photo below). This worked out great because we got mostly older people coming by and a regular big bag would’ve been too much for them. They basically paid us ahead of time to make that amount – we just popped and gave away bags to anyone who wanted one. We hit it right on the money, when 4 o’clock rolled around we had a few bags on the table and a couple of employees grabbed that last few. We also got to stuff our faces with a bunch of hamburgers and ice creams bars for free. Not a bad gig when you can get them.

Paws In The Park 2014

Sunday, May 4th, 2014

Again – boy do we love doggies! Fun event – good crowd. We did very well this year – so early in the year too. This is the same spot where we do our best business, the Sudbury Wayside Inn. Later in September we’ll be back for the colonial event. That’s when we go nuts!

Bark In The Park

Sunday, June 23rd, 2013

Bark In The Park was another doggie event held at the Hopkinton State Park. Apparently this was their 13th year at this spot. Since we had such a great time at the Save A Dog in Sudbury this year, why not keep the doggie theme going? Hoo boy, not all doggie events are created equal – from a kettle corn selling stand point. We made like 30 bucks at this event total.

What kills me is the person setting it up did such a great job getting our logo into their literature. The people running it were all very nice – heck, even the health department guy was great (he took his 30 bucks, which killed half of our profits!). If you just want to go with your dog, don’t let my review stop you. The problem was there weren’t that many people compared to the Sudbury event. Because the location was within the Hopkinton State Park, you couldn’t spot it doing a drive by, you had to know the fields location before you entered the park. This reminded me of another event we did which ended up being an abortion for sales – the Middleborough Blues Festival last year. This event was also set back from a main road and you had to know exactly where it was to find it. Both of these events we sold more bags of kettle corn to the other vendors that regular attendees. Here’s a major clue when booking events:

If there’s hardly any vendors coming back from last year – you might be getting into trouble!

Assonet Strawberry Festival 2013

Sunday, June 16th, 2013

This is like the perfect kettle corn gig, even though the Assonet Strawberry Festival isn’t that huge of a deal and not a crazy amount of people come here. It’s basically an arts and crafts festival with a smattering of food. There’s a couple of things going for us: We’re smack dab right in the middle of all the tents AND next to the band stand. There’s a C&W band that plays and a bunch of people end up sitting there listening to the music and watching us pop. We fed a couple of bags to the band and it was pretty funny during the breaks where the entertainment was them eating bags of kettle corn and saying how wonderful it is into the mics. Kettle corn business hint: if there is a band, give them free kettle corn, it’s the best damn publicity you’ll get at the gig.

Because the other tents were surrounding us and so close, you couldn’t avoid the stink we were creating. It’s like shooting a barrel in a school of fish. There weren’t a lot of food options. The best food draw was the fresh strawberry shortcake bowls, I had one and they were yummy. Other than someone making some hamburgers on a grill, that was it for food options. We’ve noticed that if there are too many food options at an event, our sales suffer. On top of everything it only cost like 30 bucks to enter and we didn’t have to pay off any health department inspectors. Perfect weather, we sold about 150 bags. Life was good under the yellow tent today.

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