Got interviewed for their podcast at the Food Truck Empire website. Hear me blabbering away about the kettle corn business below!
Archive for the ‘Info’ Category
We were hired by the Harvard College to hand out kettle corn at their Fall Festival event. 900 students came by and tried out all of the food goodies they offered. Typically we give out a 64 oz bag, but we only had 3 hours to give everything out. We switched to 32 oz cups when the crowd started getting intense to keep up with the demand. Later in the day, people came back to the tent and requested only a bag. I guess the word got around campus that you NEED to get to the tent and grab a bag.
Velma’s ‘Wicked Delicious’ Kettle Corn is located in Buzzards Bay, Massachusetts. We travel with our popcorn machine to different locations in the New England area. We can also make kettle corn at your corporate function or event!
We’ll show you our Kettle Corn recipe. Feel free to burn a couple of your own pots and pans at home while trying to recreate it without a popcorn popper. It’s not easy!
Want to start your own kettle corn business? How does being your own boss in an all cash business grab ya? We’ve written a 83 page ebook which goes into detail on what you’ll need and where you’ll find it!
Summer Weekly Locations
Tuesdays: Forest Park, Springfield, MA – 12:30-6:00pm
Next to the Cyr Hockey Rink – Free admintance to the park!
Thursdays: Framingham Farmers Market – 12:00-5:30pm
At the Framingham Village Green/Edgell Road
Popping At Corporate Events
Freshly popped kettle corn can really excite all your patrons senses at your next business outing. Typically you can “buy us out” for a day and we’ll supply kettle corn to anyone and everyone there. If you have a smaller intimate crowd, we can offer our full sized bags, but when you’ve got to impress 300-400 people at at time, or even up to 1,000 – we can scale our portions down to meet the demand. It’s great for team building/networking/incentive events, trade shows, opening ceremonies, theme parties, trade fairs and corporate meetings. Email us to learn more!
Updated by Eric Bickernicks on 10/9/2016
Here’s a new spot for the 2014 season – the Sharon Farmers Market at the Cresent Ridge Dairy (in Sharon, MA). We’ll be here every Saurday from 10 am – 2 pm, all the way till the end of October. We were looking to rework our popping schedule last year and tried a bunch of different farmers markets. We discovered this market at the end of the season and gave it a whirl for the last 3 weeks in October. It was a brand new market that started that year and we weren’t sure how well it would pan out. We did descent traffic for an end of the season market so we’re back this year to see what happens. At the moment it’s keeping pace with our Framingham location, and we’ve been there for 7 years. We’ve noticed a sort of sales curve for the season – our best week is usually the first week of August in all of our locations. If Sharon fits this curve, we should be doing pretty well later in the year.
The layout looks pretty good. It’s on a main road with good visibility. The Cresent Ridge Dairy has been selling ice cream from this location for years, so plenty of people naturally come here. Groups of people were still showing up at 2 o’clock to get ice cream when we started to break down. The owner agreed to sell some bags inside their store during the rest of the week, we ended up selling 2 of them before we left the parking lot because we were out of stock.
You’ll find some farmers markets tucked away in obscure spots and it’s totally up to the market manager to drive traffic. Many of these types of places can end up up doing poorly. The Sharon farmes market has a ton of things going for it. They also have a marketing team promoting the farmers market itself. Haven’t seen that anywhere else, so we’re impressed with the effort they’ve put into making it work.
In addition, you can pet some cows and goats out back. It’s a whole legit dairy farm operation so it’s kind of a neat place to explore, hang out and get some crazy yummy ice cream.
I wanted to post my video that I created of the Fairhaven Farmers Market which happens every Sunday in Fairhaven, Massachusetts. I shot this video to basically help the market attract more customers along with touting ourselves. I recently moved to the Buzzards Bay area and I’m going through the process of finding new markets to pop at. I’m also hoping to find markets which are near by and will cut down my commute. There’s a lot of you guys who have bought my online course “Start Your Own Kettle Corn Business” and I wanted to go over some of the things that I’ve been discovering as this move has forced me out of my comfort zone and I have to almost “start over again” in locating places to sell kettle corn.
We’ve come up with a formula in choosing new locations (like farmers markets) to sell kettle corn. It’s basically this:
1. How long has the event been in existence?
2. How is its visibility?
3. What is the nearby population density?
4. Does it cater to kids/families?
If you can find an event which scores high in all of these, you’ll more likely have a winner. Lemme go over each of them.
1. How long has the event been in existence? – Obviously something that’s been around for a while will more likely be known by everyone who lives anywhere near it. Word of mouth is huge in any marketing, and this just takes time. I can remember my Framingham Farmers market only having me and 5 other tents back in the day. Now the market has grown substantially (along with my customers) and it’s very lucrative. It’s very hard to have people appear with just a newspaper ad and a couple of flyers around town.
2. How is its visibility? – If their marketing sucks, how will people find the event? If it’s located right next to a busy street, this will work. Nothing attracts a crowd like a crowd, right? Most of the events that have failed were the ones WAY back from the road, behind some buildings. If people can’t see it, it’s hard getting everyone to remember and even find it. Our Springfield Farmers market was going crazy for us before it was forced to move off of a busy street and just a quarter mile away, set back into a park. We lost a third of our business the next year and still hasn’t recovered to where it was 3 years ago.
3. What is the nearby population density? – If the event is huge enough, then it’ll need to be away from everything, but if we’re talking about something like a weekly farmers market, you’re going to rely on locals to keep you in business. Most people aren’t going to drive very far just to get vegetables and kettle corn, it isn’t convenient. Recently we switched from popping at the Carver Farmers Market to the Fairhaven Farmers Market. We doubled our business the moment we started. Let me show you the Google maps for each spot.
Kind of obvious where we would do better, right?
4. Does it cater to kids/families? – Certainly ANYONE will eat kettle corn, but we’ve noticed that if you get the kids into the picture, everyone will be happier. We see this every day when school let out at all of our farmers markets. We recently had two blues festivals which were a major bust for us. Nobody was thinking of taking their kids to something like that. We did a 4th of July fireworks festival in Assonet, MA which was absolutely nuts. Families galore there. A craft festival is certainly a family event, not so sure of a car show. Again, you’ll always sell something (even at a car show), but the bigger money happens when you have all sorts of mouths to feed.