Archive for the ‘Publicity’ Category

Food Truck Empire Podcast Interview (Part 1)

Wednesday, December 14th, 2016

Got interviewed for their podcast at the Food Truck Empire website. Hear me blabbering away about the kettle corn business below!

Kettle Corn Business Journal

Tuesday, March 10th, 2015

I went nuts and took this entire blog and converted it into a Kindle ebook and slapped it up on Amazon. The thing is over 200 pages and has over 15 megs of photos. It certainly makes it easier to read everything off-line. I wanted to charge 99 cents, but Amazon wouldn’t allow me to because of all the data you end up downloading. It’s only 2 bucks at this point (the cheapest I could make it). You can take a look at it here:

I wanted to take a whack at Kindle/ebook marketing. As a Kindle publisher, you get to give your book out free for 5 days. The objective is to get as many (good) reviews as possible to help push it up the rankings on Amazon. Let me tell you, it’s very hard to get ANYBODY to give you a review. I paid for a Facebook BOOST to the 700 subscribers on my LIKED list. You typically get (1) review for every 100 people you approach. Some of the top Amazon reviewers leave their email address on their profile, inviting companies to give them stuff. At this point (March 10, 2015) I managed to get 17 reviews at 4.5 stars. I’m happy with that. After looking through lists of Amazon reviewers, it was obvious that my book wasn’t something that the mainstream wanted to see – ROMANCE NOVELS are the big sellers. I figured out after the fact that I should’ve been using the cover on the right.

Update: 3/4/15

I’ve been checking my stats on Amazon. I’ve only gotten a few downloads at this point, but with my 18 (mostly) postive reviews, I’m on page 4 of Entrepreneurshhip & Small Business : Entrpreneurship : Startups

Other stats: Entrepreneurship & Small Business : Entrpreneurship – Page 20, Entrepreneurship & Small Business : Home Based Business – Page 6. It will be interesting to see how this plays out over the next year.

Kat’s Food Adventures Review!

Friday, September 13th, 2013

We got a review on Kat’s Food Adventures blog! Woo hoo! I was talking with Kat about online marketing and crap at our tent at the Newton Farmers Market and learned that she’s basically a foodie blogger. I dunno – what’s more interesting, making kettle corn or doing online marketing? It’s kind of nice having someone make a video about me, since I’ve been making videos about my customers for years.

BYO Family article – Steve in Springfield

Wednesday, July 31st, 2013

SPRINGFIELD—Walking into the Farmers’ Market at Forest Park on any given Tuesday this summer it’s hard not to notice a bright yellow tent protecting the delightful popping sounds and hard-to-miss smells of freshly made salty-sweet popcorn.

Velma’s Wicked Delicious Kettle Corn of Springfield, owned by Steve Cary, has been a fixture at the farmers’ market (including its previous location at the X in Springfield) for the past eight years. Steve along with his three children have been serving up hot, fresh kettle corn—and having a blast along the way. His wife, Kelly, a mental health nurse, pitches in when needed.

Steve’s banter with customers is as much a part of the experience as popping the corn. He will often have fun with children who come to the booth to order by first asking, “Did you eat your vegetables, clean your room, listen to your mother and during the school year do your homework?” He also likes to tell customers unfamiliar with kettle corn that it’s “free-range, organic, low-fat, boneless, dolphin-safe, fair-trade, gourmet, microbrew- and chardonnay-compatible kettle corn.” Photos by Jennifer Garutti.


Press, press….PULL!

Wednesday, February 6th, 2013

We’ve recently had some press focused on us at the Newton Indoor Farmers Market. The big news is we got into The Boston Globe. You can read the whole article here.

Next we got a mention in the Newton Patch. Melanie said that she liked taking that silly photo of us beating each otehr with the product. You can read that one here.

Then Michelle, from the Economical Eater website had come by (upon my request) and checked out the market. She did a write up on us at her website. I had found her link at the Boston Food Bloggers website. There’s a crazy list of everybody here. Who knew there was was a whole “foodie” network of blog in and around Boston.

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