Onset Farmers Market – first time!

Wednesday, July 25th, 2012

I recently moved to Onset, Massachusetts so it makes sense that I pop at the Onset Farmers Market, just down the street from where I live. The town holds a music concert series for the summer, and it’s also held at the same spot on as the farmers market on Wednesdays. I was hoping with both of these events that I’m able to pop at, this spot would be crazy lucrative from the get go. Not so. I sold a descent amount of popcorn at the farmers market, but everyone would showed up for the music event was carrying dinner with them! There is a yummy pizza joint called Marc Anthonys right next to the concert stage. It seemed like everyone had a pizza on their lap while listening to the music. We didn’t sell that much kettle corn at this night time event. Weird.

We’ve now done two weeks here and have started to see a build up of some repeat customers. We heard from one woman who was sitting miles from Onset next to the Cape Cod canal. She spots another woman munching on a bag of our kettle corn. She asks where it came from and drove all the way to our farmers market just to buy a bag. We’re also seeing tons of people who are just visiting for the week and made it down to the market. There’s also a canal cruise which dumps a boat load of people at the dock in Onset harbor every few hours. Even though this farmers market just started this year, we feel like it has potential to pan out in the long run. It may take a year of selling, but it fits the pattern which we’ve seen in other towns. Once we’ve “burned in” the thought of kettle corn on a certain day, people will come down stock up for the week.